Post by sadiaafruj958 on Sept 3, 2023 6:05:12 GMT -5
The email marketing industry is a special place because it's made up of great people. We at Stripe love to seek opinions on important industry issues. Earlier, we asked opinion leaders about the benefits of multilingual email marketing and email gamification.
Today, the topic we decided to talk about Phone Number List concerns women's self-realization and leadership. We often meet women leaders and influencers in the email marketing industry.
At Stripo, we want there to be no boundaries for women's self-realization in email marketing, which is why, like most of the industry, we also do everything possible for their growth and development.
47.95% of Stripo employees are women. Among team leaders — women make up. For example, women in our company successfully lead the support service, content and PR teams, product marketing direction, accounting, HR, HRD, research, and recruitment units.
So how did women start to assert their right to vote, and do stereotypes still exist today?
Today, our material is dedicated to tagging some women in email marketing. We will find out if women face any particular challenges or issues in the industry, how they cope with them, and what dos and don'ts they can share with us.
Why do we celebrate Women’s equality day?
Women's equality day has been celebrated every year on August 26 since 1971. On this day in 1920, the 19th Amendment to the Constitution was adopted by the US Congress, guaranteeing the right to vote to everyone, regardless of gender. It was on this day that women were given the right to vote.
Since the 19th century, women have been constantly fighting for equality in rights with men, and this struggle does not stop today. It is essential to be mindful of the challenges, barriers, financial and other discrimination that women may still face. Today it can be the wage gap between men and women or gender discrimination in workplaces and business transactions.
Therefore, on Women's equality day, it is customary to celebrate women's achievements in equal rights, education, work, business, and politics — in all areas, thanks to which women create a reliable basis for their strong future.
Among the traditions that are customary to follow on this day are:
express support and gratitude to influential women in all spheres of life;
support local businesses run by women;
celebrate equality day in the company of your female friends.
In addition, on this day, it is customary to hold charitable collections for foundations supporting women's empowerment. It is also a good tradition to hold online and offline events where famous women are invited as speakers.
So that information about the achievements of women on this day is better scattered around the world on social networks, the hashtag #WomensEqualityDay is used.
One of the holiday traditions is to express respect and celebrate influential women. We invited women influencers in the email marketing industry to answer a few questions about women's problems and the solutions for this article.
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Women influencers' opinions on the challenges and gender equality in email marketing
We asked female opinion leaders about gender equality in the email marketing industry, their working challenges, and why they chose this field.
Email marketing expert Lauren Meyer
Lauren Meyer
Chief Marketing Officer at SocketLabs
Lauren Meyer dutifully serves the email industry with a strong focus on email marketing, strategy, deliverability, and compliance.
S: Were there any challenges you've faced as a woman throughout your career? And how did you overcome them?
For years (and years), I genuinely believed if I kept my head down and worked hard enough, people would eventually recognize my worth and treat me accordingly with raises and promotions.
But that's not how life really works… especially for women. Instead, I constantly fell into the "unofficial team leader" role and "next to be promoted after so-and-so." I swallowed that pill too many times—letting it impact my confidence, mood, and health — before realizing nothing would change until I started advocating for myself.
I found speaking up very challenging at first. Bringing up my accomplishments felt like bragging. Asking for a raise required weeks, if not months, of pumping myself up. Heck, even just the thought of talking or asking a question during a meeting led to sweaty palms and an increased heart rate. It didn't help that I was smack-dab in a toxic working environment.
But through all of that stress and awkwardness, I learned how to embrace my authentic voice, lean into my strengths, and become comfortable with the impact I can make. That's not to say I don't still doubt myself… I am my worst critic and am confident I'm not alone.
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Perfect is the enemy of good. Just ship it! Iteration is a thing of beauty.
Get out of your comfort zone! You can only learn or grow if you make mistakes.
Teams thrive on diversity, but only if everyone shares their unique perspectives. So speak up! Teamwork makes the dream work, as they say.
S: Is there any gender inequity in the marketing industry today?
My experience has mainly been within the email realm, which is very male-dominated. Women are typically well-represented in marketing — much more than in other departments. The closer you reach the leadership level, the quicker those numbers dwindle.
We do have allies, though! Alexis Renard, the CEO I worked with while at Mailjet, built a leadership team that was balanced and diverse: an actual 50/50 split of women and men. Our team's synergy was palpable, and it's something I aspire to help build within every company I work for.
S: What are your dos and don'ts about email marketing? Name three of them, please.
My dos are as follows:
DO follow the rules created by the folks in charge (that’s mailbox providers and the customers they serve).
DO review your engagement metrics at the destination level to spot provider-level issues with deliverability. For example, if your open rate is 40% across the board, but it’s 6% at Hotmail, you’ve likely got an inbox placement problem there. Go dig around and find out what’s going on.
DO be thoughtful — and creative — about how you can encourage your email recipients to engage with your emails. It's good for deliverability. It's suitable for building brand loyalty. It's the closest thing to a growth hack that exists today. Speaking of hacks…
Here are 3 don’ts:
DON’T waste your time on inbox hacks. They don’t work, and they will damage your sender reputation. No, seriously… Run away from any vendors who guarantee inbox placement, claiming they can remove all the spam traps from your list. Or those using some magical line of code to help you avoid the dreaded Gmail Promotions tab (even though it’s not a dreaded place to be at all). If you want to optimize your inbox placement (and email ROI), spend time, effort, and resources aligning your email program with industry best practices such as authenticating (with SPF, DKIM, DMARC) and getting permission before emailing.
DON'T worry about that list of "spams words" people keep telling you to avoid. You can use ALL those words if you want, as long as your email audience enjoys your content. Look at your engagement metrics (such as opens, clicks, conversions, unsubscribes, and complaints) to understand what your email subscribers like (and don't!), and adjust your content and/or segmentation accordingly. In my recent LinkedIn carousel about email myths, you can learn more about content's impact on deliverability.
DON'T mindlessly assume your emails will go to the inbox simply because you comply with regulations such as CAN-SPAM or GDPR. Truth be told, mailbox providers don't care about legality regarding inbox placement. Their primary focus is keeping their users safe and engaged with the content in their inboxes. Say it with me, friends: legality ≠ inbox placement.
Woman influencer in email marketing Jeanne Jennings
Jeanne Jennings
Founder and CEO of Email Optimization Shop, General Manager of the Only Influencers
Jeanne Jennings is a recognized expert in email marketing and a sought-after consultant, speaker, trainer, and author specializing in email marketing strategy, tactics, creative direction, and optimization. She helps organizations make their email marketing programs more effective and more profitable.
S: Were there any challenges you've faced as a woman throughout your career? And how did you overcome them?
I think we’ve all faced challenges in our careers, no matter our gender.
Early in my career, I had confidence issues and imposter syndrome. I was lucky to have a network of people who supported me and helped me overcome these challenges, including Mark Potts and Stephanie Fireman, my VPs at Caners/Reed Business Information US, Rebecca Lieb, my editor at ClickZ, Bill McCloskey, founder of Only Influencers, and the original community of email industry professionals.